Saturday, 1 June 2013

Cannes Film Festival 2013 - Has the battle been lost for Women?


 
Here's me pictured with actress Gabrille Scharnitsky, who played a double agent in the spy film we screened at Cannes, called Third Falcon
 
This year I opted not to spend my valuable time looking for tickets for the Red Carpet screenings. I went there with a totally different mind-set prioritizing the little understood aspect of the film business of sales. Due to the recession, my primary responsibility was to make sure the 3 screenings we had booked for the 3 films by Palm Tree Entertainment were well attended by industry buyers, and that ultimately these films will be sold in several territories. This is a big and difficult job when you are competing with over 3000 other sellers. The ability of a film to make an impact is only as good as the marketing and press preparations before the festival. You can get an update on the films we screened at Cannes 2013 at our website here. I’m the co-owner shareholder of Palm Tree Entertainment, alongside the Managing Director, Robbie Moffat.

Fortunately I have attended 15 Cannes Film festivals, so at the very least people know about our company and in fact we have a coterie of buyers who regularly look in to see our films. It is heartening that phone calls made in previous years do result in good screening attendances presently. But our films are independently submitted to the commercial market at Cannes and not the Festival, which is a completely different organisation. We don’t submit many of our films to the Festival unless we have a film with the gravitas in subject matter with good performances we submit it to the festival. As yet none of our films have been selected. Not that I’m complaining, the Marche Du Film, which is a separate organisation to the Festival houses the biggest film market in the world below the under belly of the Festival. I often think how strange it is that the press rarely venture into the vast ‘selling’ halls, where large and small distributors compete cheek by jowl with each other.

So what was the atmosphere in the market like this year? After being there for 10 minutes in the heat of the Riviera one can usually sense the mood of the crowds, just by the speed of the walkers in the street and their general demeanour. If they are sad, angry or hopeful, the crowds are like a barometer of the full sense of the Film Market. Often as the heat and dust hits your nostrils the mood on La Croisette is sensed in a visceral way. Listen and you will hear films being discussed, lauded or dismissed out of hand. In Cannes 2013 the street was strangely buoyant, an odd feeling in a highly charged economic recession, but buyers and sellers were taking a smart approach to the down turn. It was business as usual; there was hope in their eyes, which had not been seen in earlier years. What was different? It seems many of us had made the switch to finally accepting that much of film distribution would be done by downloads, after the expensive cinema window showcases are accomplished. In the fall of the DVD retail outlets in the high street, DVD sellers were not abundant, as if it was a given, that they had switched to creating bright accessible film download websites in the last year. The Cannes weather compounded the confirmation that ‘Download’ was the way forward. As buyers and sellers got drenched in full days of strangely bitter post global warming rain, they moaned that they could be selling their films at home via internet direct to the buyers computer without all the expense or the misery of global travel to a place that was not equipped to handle bad weather in sodden pavilion style ‘tents’. There is nothing like soaked feet and ruined shoe interior linings in drenched wet puddles, to sharpen the mind.

Independent Sellers and even film producing Buyers, will always be critical of the main Film Festival because ultimately the ‘Big’ Films are their competitors and often the public are denied knowledge of ‘Smaller’ films because of the loud noise the other films make by being selected for the Festival. But the Festival itself could make more concessions to the Independent Lobby, who after all pay for the Festival via their high cost registration passes to both the market and the Festival. Instead the Festival treats the Market attenders, often famous film makers in their own right, as second class citizens, making the festival run parallel to the market without much cross fertilisation between the domains. This kind of division is not healthy for business creativity.  It was also touched upon in Alex Baldwin’s HBO documentary, ‘Seduced and Abandoned’, which portrays the funny, gritty side of the festival from the point of view of a fading film producer.

Surprising the French, despite the cultural routes of its old eighteen century revolution up hold a kind of film making ‘Ancient Regime’, where the ‘beautiful’ people are feted and often film screening invites are only available, in the main to a wealthy French elite. A Red Carpet paparazzi agreed with me when he confessed he spent much of the day filming unknown models appearing as ‘film stars’ going along the main Competition Carpet. He showed me his laptop record of his days shoot, where he would have to skip expensively dressed ‘Models’ before he would find his pictures of the real movie stars, who were attending for Competition Premieres. It seems in this case all that glitters is not ‘Gold’. This kind of thing also pervades the Movie making Matrix.

Women and Cannes

It does seem the Cannes Film Festival promoters do listen to the bloggers, because Women were treated with much more respect both at street level and in the Competition. The Palm D’or reflected a small shift in attitude, when the Film Blue is the Warmest Colour was chosen for the prize, directed by a man I may add. ( More on this at the BBC website here http://www.bbc.co.uk/news/entertainment-arts-22676798 )

But this gesture to feminism was marred by the highly charged sexual content, which marginalised the impact of bringing women into the fold of the ‘Competition’. It would have been better if the efforts of the only female Film Director in the Competition, Sophie Coppola for her film Bling Ring had been rewarded with a prize, to show that positive access was being granted to women. This again was not the case, the worldwide statistic for Women Film director’s remains at 5% and there does not seem to be any scheme within the Festival directed to correct it. Perhaps it is time that Women themselves made an impact on the Festival organisers by requesting an Award Section in the Competition for Women – an actual Female Film Director Award. This would go towards encouraging women Directors to submit and also it would guard against film selections who deliberately dismiss  women, due engrained prejudices in the process.

It was also noticeable that the breaking of the ‘International’ prostitution ring in Cannes had come into effect so that there was no evidence of it openly at street level, though an actor told me he suspected he may have blundered into it at ‘rooftop’ level when he was invited to a party.

Entry to the film industry for Women does seem to be confined to the acting side of things and often other types of work in the supervisory, producing and directing roles have been accessible to Women who in many cases were already connected to the film industry to their family or second generation routes. Such nepotistic structures do not help the Women, who in their own right have the talent to progress, if only the industry would just let them through the door.

As for myself I came into the film industry by my own efforts, with hard and often difficult work. I have directed 2 feature films and helped produce over 20 films. It was not easy and often I had to deflect the patronising and dismissive prejudices of men.

We are the sum of our own talents. For Women in particular in the film industry this must be the case, but the glass ceiling remains a heavy weight that refuses to budge, both inside and outside the industry.

The Cannes Film festival must be seen to lead the way in opening up the film industry to Women, but the attitudes within its own structure must be challenged by both men and women alike. Nothing will change if men keep selecting films which promote women as only sexual objects with characterisations portraying them as being incapable of participating equally in society, both in the job market and at home. Until that day, the prohibitive statistic for Women film directors will remain at the bottom of the work graph as only 5% of the film industry workforce.

Our films are distributed by the sales company Stealth Entertainment Group, and we assist their sales during film markets.
Written by Film Maker, Producer, Director, Writer and Mother

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